Creating a strong narrative for your startup

Build your Business and Brand Architecture

A series of provocative sessions

Business and Brand Architecture Course

Epic Sparks provides you as a founder a radical, unique, and practical perspective on your business. You will create the intentional narrative to tell your business and human story every day. To your clients, your teams, existing and future investors. At the end of the course, you have all modules you need to guide and inspire you in everything from product development decisions to designing organizational structures, from next day actions to ten-year plans, and from internal cultural behaviors to external customer engagement and investor pitches.

What is this course about?

Get an eye-opening analysis of your startup

First we help you extract the key elements defining your startup for others by diving deep into your category, your competition, the communication and the cultural trends.

Write a growth-enhancing vision and mission

Second we build on the most important change that your startup can help with an engaging vision and describe your daily mission.

Build a clear marketing strategy

Third we create a one pager of your strategy to guide your most important startup decisions.

Learn how to manifest your brand

In step four we define your brand character and review your branding basics and how these fit to your new strategy.

Deploy tools for the daily implementation

In the fifth step you create tools for the daily implementation of your marketing strategy .

Secure some valuable extras

The last step covers a pitch presentation template and a guide for the development of your business values and principles.

Your Options

Marketing Excellence Course - Basic

includes·      Online course designed for startups between seed and Series A.
·      6+ in-depth course videos, handouts and templates (pdf).
·      One to six weeks at your pace.
·      Your time commitment is ca. 8 hours per session - 48 hours total.
·      6 x1 hour group coaching sessions
       (group size max. 5 participants), Friday afternoons (GMT).
·      Coach min. 10 years of experience in senior marketing roles.
·      Additional 1:1 coaching available (special rate).
·      Networking with other participants for peer support.
·      You will receive a certificate.

Coursefee

regular price

2.999, - €

2.499, - €

perparticipant excluding VAT

Check if you qualify

Marketing Excellence Course - Premium

includes·      Online course designed for startups between seed and Series A.
·      6+ in-depth course videos, handouts and templates (pdf).
·      One to six weeks at your pace.
·      Your time commitment is ca. 8 hours per session - 48 hours total.
·      8 x 1 hour 1:1 coaching sessions
      (as it fits into your schedule – subject to the availability of the coach).
·      Coach min. 15 years of experience in senior marketing roles.
·      Additional 1:1 coaching available (special rate).
·      Networking with other participants for peer support.
·      You will receive a certificate.

Coursefee

regular price

3.999, - €

3.499, - €

perparticipant excluding VAT

Check if you qualify

After taking the course, you’ll be able to …

build a growth-fostering vision and mission for your startup
identify the real motivation and needs of your customers
understand the key differentiators between you and your competitors
defining the change imperative for your startup idea
use tools to master your marketing planning from the daily to the yearly work and above
build stronger ties with your employees, customers and partners and attract new talent to your business
excite new investors for your business and your idea
communicating with clarity and security about your startup

Give your startup a strong voice.

Are you a founder with an idea that will make a lasting positive change in our culture and society and would like to take your startup to the next level now?

Let's spark

* Epic Sparks typically works with solid, investor-funded startups that are in the growth stage or looking to take their business to the next level. The course works best for startups that already know their persona and competition and already have a proof of concept.